Swimwear Sourcing and Industry Insights

Industry Development Trend

The global swimwear market is highly competitive, and the major players in the swimwear market gain a competitive advantage through differentiated layouts in swimwear fabrics, pricing ranges, and size configurations.

·Popular colors and patterns

In the women's swimwear market, market trends for 2021 show higher sales of bikinis and one-piece swimwear, with consumers tending to buy one bottoms and multiple tops for different combinations. At the same time, female consumers are more willing to try some novel designs, fashionable prints such as leopard, floral and striped prints, special designs such as asymmetrical designs, high waistlines, ruffles, puff sleeves and bow elements, as well as bright Colors and so on are sought after by the market.

According to Statista's report data, in 2021, the total revenue of the global women's swimwear market is expected to be 8.302 billion US dollars, and it is expected to reach an annual revenue scale of 10 billion US dollars in 2024.

On the men's swimwear market, in 2022, styles such as boxer, low-waisted, and long swimming trunks have great market potential; contrasting colors such as sky blue, turquoise and blue that contrast with tanned skin are about to become popular ; while camouflage, navy and Hawaiian swim trunks are timeless options.

The total revenue of the men's swimwear market in 2021 is expected to be $5.161 billion and will grow at a moderate rate, reaching $6.311 billion in 2024.

Swimsuit sizes are more diverse.

For swimsuits, size diversity is essential. From the perspective of the British and American mass markets, the demand for petite swimwear and plus-size swimwear continues to grow. At the same time, the tall swimwear market for tall consumers is also worth exploring.

· Functional fabrics are still the darling

In addition to fashionable elements, swimwear's comfort, high-quality fabrics and scientific tailoring are also elements pursued by consumers.

Functional fabrics such as jacquard, luminous, and reflective are becoming more and more popular, and some companies also import fabrics with waterproof and sterilization properties from European countries.